Exclusive Summary
The British airway is one of the largest travel companies of the world
providing different facilities in United Kingdom. These services included
transportation of goods, clothes, heavy machinery and the most important thing
is travel of passengers between UK and other European countries. It’s main and
busiest centres are located in London including Heathrow as the busiest
airport, but this company is working all over England with a proper management
and structure.
The main objective of this report is to explain different aspects of
strategic management and to enlighten different leadership style and
development in leadership.
Initially, different concepts of strategic management and different
leadership are explained step by step in the first phase of this report.
However, the second part of this report explains the critical analysis of these
two concepts and relationships between them.
Finally, the last part of this report expresses the brief justification
of management and different theories and models of leadership. In conclusion,
different development tricks and methods are expalineds which are used by
Bristish airways in order to increase the performance of their organization.
1.
Preface:
This report is a brief study of strategic management and leadership at British
airways. It analysis the different co aspects of management and leadership
which are held inside British airways. The main purpose of this report is to
reveal different managerial skills of British airways companies which are
working as a leading company in the United Kingdom.
Firstly, different definitions of strategic management and leadership
are inscribed. Then, afterwards relationship between strategic management and
leadership are analysed. All those strategies to achieve corporate objectives
used by British airways are also expressed in second portion of this report.
Finally, in the end all leadership theories and different leadership
styles inside British airways are explained thoroughly.
Introduction and definitions:
2.1
The concept of strategic management:
Definition:
“Strategic management is a systematic analysis of those factors which
are concerned with customers and competitors (the external environment), and
organization itself, to provide the basis for changing the current managerial
techniques to bring a solid reform in the organization. Its objective is to
achieve better alignment of corporate policies and strategic priorities “
(businessdictionary.com)
Explanation:
According
to Braker in 1980;
“The direct organisational application of the concepts of business
strategy that have been developed in the academic realm.
That is, strategic management
entails the analysis of internal and external environments of a firm, to
maximise the utilization of resources in relation to objectives.”
As a brief analysis this above definition perfectly explains is a super
ways to learn about weakness in the organization. It maps out a ways to bring
some good changes and reforms in the organizational environment.
2.2
Leadership’s concept:
Definition:
“Leadership can be defined as the act of establishing a clear vision,
sharing and communicating that vision with others so that they will follow willingly,
providing information, knowledge and methods to realize that vision and
coordinating and balancing the conflicting interests of all members or
stakeholders “
(businessdictionary.com)
Explanation of the concept:
According the Glenn (2008) leadership is the capability to influence
people to set aside their personal concerns and support a larger agenda at
least for a while. He stressed that effective leaders stimulate the people of
their nation to bring changes and revolution in the organization.
Similarity, Bennis 1999 also have the same opinion that leadership is a
function of knowing oneself, having a vision that is well communicated,
building trust among colleagues and taking effective action to realize your own
leadership potential.
Review and Analysis
3.1 Relationship between
strategic management and leadership:
The main purpose of British airways organization is to properly explain
their corporate objectives and vision. According to vision of British airways,
the customers should fly safely and happily.
Their aim is to facilitate their customers
during their journey as much as they can.
For this purpose different strategies are implemented to overcome these
corporate objectives. The management of these strategies are separated into
four main categories:
-
Environment
-
Community
-
Market
place
-
Workplace
As according to study of British airways the strategic management
includes those decisions and actions that are taken by the management to
increase the performance of organization, however, leadership is just an
individual or group of people to achieve a particular aim.
Strategic management at British Airways includes its long-term vision
statement, (which is to be the world’s leading global premium airline), a scan
of external factors that will affect the operationalization of the vision,
strategic plans and policies based on the result of the scan in comparison with
the strengths and drawbacks of British Airways.
The external factors that influence
the operations of British Airways vision include political, environmental,
social and technological and economic factors (see table 1.0 below).
|
External Factors
|
Examples
|
|
Political
|
Political concerns affecting
British Airways ranges from operating restrictions, route agreements, new
government policies
|
|
Environmental
|
Environmental issues include
restrictions on flight zones pollution, pressure to reduce carbon footprint.
|
|
Social
|
Social effects include
employee staffing issues, disputes, unions’ pressures.
|
|
Technological
|
Technological advancement.
Competitors advancing in technology on baggage handling, check-ins
|
|
Economic
|
Factors here include interest
rates government interactions exchange rates, price wars, competition from
low-fares airlines
|
Table 1.0
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